Google has teamed up with Telefonica’s infrastructure subsidiary Telxius and ten other founding members to set up a new association tasked with responding to increasing global demand for high performance, low risk connectivity and the need for more internet geographic diversity for interconnection requirements. The stated mission of the Internet Ecosystem Innovation Committee (IEIC) is to join forces with communities globally to create new internet nexus points through partnership with local municipalities, academia and businesses. Founding members are Google, QTS, Telxius, Hilton, Cigna, Bank of America, Freddie Mac, Telia Carrier, Ciena, Blade Group, CenturyLink and InterGlobix.